Our purpose is to make fashion more sustainable and...
we feel like we're just getting started.
Buy offering products that are better for the environment and that people love.
Using the conscientious application of technology and looking for positive solutions across the entire life cycle of a product. We want the right choice to be as easy as putting on a great T-shirt.
why not own fewer, better made clothes that last for life?
Your favourite yoga pants are most likely made of petrochemical fibres like polyester or nylon. Not only do these shed tiny microplastics into our water and air, but they are created using oil and other chemicals which are damaging to workers, ecosystems, and even your skin — leaking toxins into your pores as your body warms up.
100 billion items of clothing are bought each year, and with 3 out of 5 t-shirts bought today thrown away within 12 months, that's a dump truck of clothing going to landfill every second.
by using the conscientious application of technology.
Instead of producing in bulk, orders are fulfilled in real time, one at a time, in the seconds after they are ordered - so there is no waste.
We only make what people need, when they need it.
we can do it ethically!
We do not use Genetically Modified (GMO) cotton due to the negative social connotations.
Cotton plants are sprayed with pesticide. Many of the chemicals in these products are banned in the west, yet most Indian workers toil barefoot and without masks.